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| Loyalty Software and Systems |
With the continued expansion of loyalty schemes across the high street, knowledge of consumer spending patterns has never been more important to driving sales. The Logic Group is a leading supplier of end-to-end solutions for customer relationship programmes and loyalty schemes. Group clients have seen sales rise by between 10% and 25% thanks to the introduction of these solutions, with average transaction values rising by 20%.
In addition to the usage of loyalty schemes to recruit more high spending customers and to change the purchasing behaviour of low spenders, the group’s software also plays a critical role in providing detailed management information on consumer spending patterns. Captured data is transferred from point-of-sale and e-commerce environments to a central customer database, which can be located centrally at a retailer's headquarters or run as a managed service at the Logic Group’s secure data centres.
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Online loyalty modules can be used to provide the consumer with an up to date points balance on every visit, and deliver personalised offers in real time to the point of sale, based on their purchasing history. Instant redemption options can be supported if transactions are processed online. Web services can also allow the company’s loyalty solutions to be seamlessly integrated into client websites. |
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The company’s System for Loyalty Administration and Management (SLAM) is a central customer loyalty system that uses the powerful Oracle database engine. It provides a comprehensive set of management information reports as well as facilities for data mining and marketing campaign management. |
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Managed Loyalty Services is an end-to-end solution that managing loyatly schemes on behalf of clients, including such functions as database management, data analysis, marketing campaign management, consumer helplines and loyalty programme design. |
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We work closely with our clients and have delivered many insight driven strategies and campaign tactics that have generated measurable business benefits and improved customer satisfaction.
The Logic Group has also enhanced its industry leading Solve/SE authorisation and validation product to enable it to accept E-Gift and loyalty transactions from a choice of leading third party providers. Electronic gift cards offer accurate, real-time information on customer purchasing, such as the ability to track redemptions across multiple locations or environments and can easily be integrated with store card and loyalty programmes.
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